Benefits Enrollment and Utilization among Deskless Workers: HR Perspectives and Engagement Strategies | Sessions

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Concurrent Session
Benefits Enrollment and Utilization among Deskless Workers: HR Perspectives and Engagement Strategies
Monday 06/24/2024 11:00 AM - 12:00 PM   Add to calendar

Competencies: Business (Behavioral), Interpersonal (Behavioral) | Intended Audience: Mid-Level, Senior-Level
Workplace Application:
Attendees will learn about the latest research findings from a SHRM and Fidelity study on deskless workers in the United States, including engagement strategies organizations can use to encourage benefits enrollment, and utilization. 

Although deskless workers, or employees who rarely sit behind a desk to do their job, make up a sizable portion of the U.S. workforce, employers often struggle to find ways to meet these workers’ needs. To better understand the strategies used to encourage benefits enrollment and utilization among this group, SHRM partnered with Fidelity to conduct a survey of HR professionals. Join us as we dive into the results, and examine the best practices currently used within HR to engage deskless workers about their benefits.

Learning Objectives:

  • Primary concerns that HR leaders have about deskless workers’ financial, life, health, and work well-being.
  • The engagement strategies used to increase benefits enrollment, and utilization among deskless workers.
  • Most effective engagement strategies used to increase benefits enrollment, and utilization among deskless workers.
Maryann Kwakwa, Ph.D. Photo
Presenter:
Maryann Kwakwa, Ph.D., Senior Researcher,
SHRM