Beyond the Beat: Lessons from Bad Bunny on Engaging Latinx Talent | Sessions
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Concurrent Session
Beyond the Beat: Lessons from Bad Bunny on Engaging Latinx Talent
Wednesday 06/26/2024 07:30 AM - 08:30 AM
Competencies: Interpersonal (Behavioral), People (Technical)
| Intended Audience: Mid-Level
Workplace Application:
This session offers insights into incorporating Latinx cultural nuances into recruitment, enhancing employer branding, and creating a more inclusive workplace. Learn practical strategies for resonating with the diverse Latinx community, inspired by Bad Bunny's authentic and globally appealing approach.
Participants will learn the 'GANA Framework' for engaging Latinx talent: Gather Insights, Adapt Approaches, Nurture Culture, and Advance Inclusion. Learn to Gather insights from Latinx cultural trends, Adapt recruitment strategies to reflect these insights, Nurture an inclusive organizational culture, and Advance inclusion through targeted DEI initiatives. Learn practical strategies for resonating with the diverse Latinx community through interactive discussions and real-world examples, helping you to attract and retain Latinx talent effectively.
Learning Objectives:
- Examine how Bad Bunny's approach to authenticity and representation can be mirrored in recruitment practices.
- Identify ways to enhance diversity in talent pipelines by incorporating elements from pop culture that appeal to Latinx candidates.
- Gain insights into the cultural nuances and values of the Latinx workforce and how to align them with organizational goals.
- Explore successful case studies where companies have effectively engaged Latinx talent through innovative strategies.
- Learn how to create an inclusive interview and onboarding process that reflects the dynamism and diversity of Latinx culture.
